I'm bullish on Pinterest for two reasons: 1. Limited number of advertising options that reach a broad audience - especially women. There just isn't a lot of in

I'm bullish on Pinterest for two reasons: 1. Limited number of advertising options that reach a broad audience - especially women. There just isn't a lot of inventory out of there that isn't cats and dogs. You've got Google and Facebook (Tier 1), Buzzfeed/Twitter/Yahoo/Bing (Tier 2/3) and then individual media properties (Business Insider et al) - the tiering here is fairly arbitrary. My point is that if you are a larger purchaser of advertising, there aren't that many top properties to go to - so Pinterest, with it's very good audience, is particularly interesting. 2. User information from Pinterest is very different from other venues. Google can show purchase intent based on search criteria - excellent for immediate purchases. Facebook can show ads based on demographics, location and behavior. Pinterest can show what users are interested in buying in the future, or what their wants are - a very unique dataset and one that is very interesting to a lot of advertisers.