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So true. And it correlates with this article: http://idlewords.com/2015/11/the_advertising_bubble.htm http://idlewords.com/2015/11/the_advertising_bubble.htm I

by frik 11y ago

So true. And it correlates with this article: http://idlewords.com/2015/11/the_advertising_bubble.htm http://idlewords.com/2015/11/the_advertising_bubble.htm It's time to go back to 2004 style ads, before or around when Google Adsense disrupted the advertisement world. Dumb plain advertisement based on jpeg, animated gif or formatted text.

chiph 11y ago
Whatever happened to LinkExchange?
- michaelbuckbee 11y ago
  Sold to Microsoft for $265 million dollars and the founder went on to create Zappos (Tony Hsieh). https://en.wikipedia.org/wiki/LinkExchange https://en.wikipedia.org/wiki/LinkExchange
TheLogothete 11y ago
Honest question: Do you really believe this is what's going to happen?
elorant 11y ago
AdSense gave the opportunity to many small-to-medium sites to earn a decent living. If you take that away you could break the very fabric of the web, which in my opinion is content generated by hobbyists and dedicated communities. Bigger corporations won’t have a problem because eventually they all run their own advertising platforms. In the same context, I don’t see how advertisers could trust any web site to run their ads. Who’s to check if the content is consumed by real humans or a botnet some small publisher has set-up as a side project? Even today with all the technology available at least a quarter of ad traffic is fraudulent. Imagine what would happen if there were no third party agencies to validate traffic.
- vertex-four 11y ago
  > AdSense gave the opportunity to many small-to-medium sites to earn a decent living. If you take that away you could break the very fabric of the web, which in my opinion is content generated by hobbyists and dedicated communities. It's easier and cheaper than ever to run your own website or community forum - and the vast majority of these that exist are not significantly funded by advertisements. Ads don't make money on a small scale, as every mobile game developer will happily explain. I think that it's very unlikely the web would lose significant value through losing third-party ad companies.
- woah 11y ago
  Removing Google Adsense would "destroy the fabric of the web"??
danmaz74 11y ago
The way I remember it is that, before Adsense, lots of websites used terrible ad networks based on popovers, popunders, impossible to ignore flashing animations, etc. etc. The situation greatly improved AFTER Adsense made it more remunerative for most legitimate websites to run what were originally text-only, non-invasive ads. Yes, with tracking, but much less annoying. My impression is that falling CPM revenues are bringing us back to how it was before Adsense.
- frik 11y ago
  Initially, AdSense "served ads that related contextually to the content on a web page". (text-only, non-invasive ads, fair revenue) What you nowadays mean with AdSense, the ads that follow you around (tracking, little revenue) started in 2009/10: "Google AdSense started using search history in contextual matching to offer more relevant ads". [my pov: this started a new Ad Tech boom which is now again on a tipping point and waiting for another disruption - because site owners get little revenue and it sucks for end users (crash browsers, drain batteries, too invasive, already own advertised the products)] https://en.wikipedia.org/wiki/Adsense#History https://en.wikipedia.org/wiki/Adsense#History

by frik 11y ago

chiph 11y ago

Whatever happened to LinkExchange?

michaelbuckbee 11y ago
Sold to Microsoft for $265 million dollars and the founder went on to create Zappos (Tony Hsieh). https://en.wikipedia.org/wiki/LinkExchange https://en.wikipedia.org/wiki/LinkExchange

TheLogothete 11y ago

Honest question: Do you really believe this is what's going to happen?

elorant 11y ago

AdSense gave the opportunity to many small-to-medium sites to earn a decent living. If you take that away you could break the very fabric of the web, which in my opinion is content generated by hobbyists and dedicated communities. Bigger corporations won’t have a problem because eventually they all run their own advertising platforms. In the same context, I don’t see how advertisers could trust any web site to run their ads. Who’s to check if the content is consumed by real humans or a botnet some small publisher has set-up as a side project? Even today with all the technology available at least a quarter of ad traffic is fraudulent. Imagine what would happen if there were no third party agencies to validate traffic.

vertex-four 11y ago
> AdSense gave the opportunity to many small-to-medium sites to earn a decent living. If you take that away you could break the very fabric of the web, which in my opinion is content generated by hobbyists and dedicated communities. It's easier and cheaper than ever to run your own website or community forum - and the vast majority of these that exist are not significantly funded by advertisements. Ads don't make money on a small scale, as every mobile game developer will happily explain. I think that it's very unlikely the web would lose significant value through losing third-party ad companies.
woah 11y ago
Removing Google Adsense would "destroy the fabric of the web"??

danmaz74 11y ago

The way I remember it is that, before Adsense, lots of websites used terrible ad networks based on popovers, popunders, impossible to ignore flashing animations, etc. etc. The situation greatly improved AFTER Adsense made it more remunerative for most legitimate websites to run what were originally text-only, non-invasive ads. Yes, with tracking, but much less annoying. My impression is that falling CPM revenues are bringing us back to how it was before Adsense.

frik 11y ago
Initially, AdSense "served ads that related contextually to the content on a web page". (text-only, non-invasive ads, fair revenue) What you nowadays mean with AdSense, the ads that follow you around (tracking, little revenue) started in 2009/10: "Google AdSense started using search history in contextual matching to offer more relevant ads". [my pov: this started a new Ad Tech boom which is now again on a tipping point and waiting for another disruption - because site owners get little revenue and it sucks for end users (crash browsers, drain batteries, too invasive, already own advertised the products)] https://en.wikipedia.org/wiki/Adsense#History https://en.wikipedia.org/wiki/Adsense#History