3 ms·

Thanks for the feedback. Yea, the name could probably use some work. I'm pretty small, so I could definitely change the name down the road. Good observation ab

by gtbcb 11y ago

Thanks for the feedback. Yea, the name could probably use some work. I'm pretty small, so I could definitely change the name down the road. Good observation about the price. I purposely don't mention price on the home page because I don't (yet) want that to deter people from filling out the form - I want that contact info ;0) I use Stripe to ask for payment after they submit the form. In my ads, I'm testing mentioning price (to set expectations) as well as not mentioning price to see what performs better. What would you suggest instead of "tell us about your situation". I figured I need to gather at least some info about the issue for customizing the demand letter.

exolymph 11y ago
I'd be interested to hear how the show-price-versus-not-show-price test works out regarding conversion. Also, have you thought about offering multiple price points for different levels of customization? That might muddy the waters or it might let you capture more purchases ¯\_(ツ)_/¯
- gtbcb 11y ago
  Yea, I need to collect some more data on price vs. no price in ad. It seems like a price point of $25 might work a lot better than $49 based on percentage of ads served and CTR - https://cloudup.com/c-Jy2nwWjQC https://cloudup.com/c-Jy2nwWjQC
  - exolymph 11y ago
    You'd be undercutting the competition! http://justtelljulie.com/ http://justtelljulie.com/
exolymph 11y ago
I think the tagline "We encourage people to pay up!" could use work -- without knowing beforehand what the website is for, this could be interpreted as "We encourage you to give us your money!" Which is true in a way, but maybe not what you want to emphasize right off the bat.
namenotrequired 11y ago
You're welcome! I'd rephrase the "in 2 minutes", not the "tell us about your situation". No matter how you change the latter, it has to be clear that you're writing an email to a person, who's never gonna be able to see it, read it AND start the system for you in 2 minutes.

by gtbcb 11y ago

exolymph 11y ago

I'd be interested to hear how the show-price-versus-not-show-price test works out regarding conversion. Also, have you thought about offering multiple price points for different levels of customization? That might muddy the waters or it might let you capture more purchases ¯\_(ツ)_/¯

gtbcb 11y ago
Yea, I need to collect some more data on price vs. no price in ad. It seems like a price point of $25 might work a lot better than $49 based on percentage of ads served and CTR - https://cloudup.com/c-Jy2nwWjQC https://cloudup.com/c-Jy2nwWjQC
- exolymph 11y ago
  You'd be undercutting the competition! http://justtelljulie.com/ http://justtelljulie.com/

exolymph 11y ago

I think the tagline "We encourage people to pay up!" could use work -- without knowing beforehand what the website is for, this could be interpreted as "We encourage you to give us your money!" Which is true in a way, but maybe not what you want to emphasize right off the bat.

namenotrequired 11y ago

You're welcome! I'd rephrase the "in 2 minutes", not the "tell us about your situation". No matter how you change the latter, it has to be clear that you're writing an email to a person, who's never gonna be able to see it, read it AND start the system for you in 2 minutes.