3 ms·
After reading the blog post and reading through the comments, it looks like people are drawing the wrong conclusion from this. The problem is not that AB-testin
by stdbrouw 11y ago
After reading the blog post and reading through the comments, it looks like people are drawing the wrong conclusion from this. The problem is not that AB-testing is overrated, doesn't work, is bullshit etc. but that Optimizely used to do it wrong.
- ErikVandeWater 11y agoExactly. A/B testing is very useful in some situations (i.e. where traffic to the page is great enough, product-market fit is achieved, and the product is well-developed enough that any changes to it after the campaign is run will be minimal). But many companies, usually startups, scale too early and use the products poorly. Companies that sell these products have very little incentive to discourage use of their products by ill-informed users, so the misuse continues.
- TheLogothete 11y agoOptmizely did (and does) it wrong because if everybody had to follow to proper procedures they wouldn't have a viable business model.