I've also seen hundreds of Lyft billboards around SF along with their promotions with the Giants. So they've got the poor performance of their primary product (

I've also seen hundreds of Lyft billboards around SF along with their promotions with the Giants. So they've got the poor performance of their primary product (they claim that Line accounts for the majority of their trips) along with what must be incredibly high rider acquisition costs (spray-and-pray ads, multi-trip promotions, subsidized trips). With their aggressive spending to acquire users, it's amazing they aren't making up more ground. But I suppose that's why they always refer to the couple cities where they're aggressively spending. They seem quick to mention SF and Austin, and never mention anything else.