I don't really see why I'd use this. It doesn't seem to have any features twitter and instagram don't and it feels something like a strange mix between the two.

I don't really see why I'd use this. It doesn't seem to have any features twitter and instagram don't and it feels something like a strange mix between the two. I has 'magic words' that are (very) approximately like slack commands. I'm going to be skeptical and say they look to be about user profiling as much as utility.