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37 Signals split-tested various home page designs a while back and from memory it was the one with the large smiling face that was most successful.
by prawn 11y ago
37 Signals split-tested various home page designs a while back and from memory it was the one with the large smiling face that was most successful.
- nostromo 11y agoHere it is: https://signalvnoise.com/posts/2991-behind-the-scenes-ab-testing-part-3-final https://signalvnoise.com/posts/2991-behind-the-scenes-ab-tes... "Big photos of smiling customers work"
- togedoge 11y agoSure, but now look at Highrise's visual approach. We know that they have A/B tested in the past, so I am going out on a limb to say that they continue to do so. They have a human element in their hero image on their homepage, and they include an image of a smiling influencer near the top. I'd reaffirm what others have said and test for your audience! I am not affiliated with business of the case study in the link you posted. https://highrisehq.com/ https://highrisehq.com/
- hkmurakami 11y agoYup unfortunately it's been shown that these stock photos do convert well. :(