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If what you are saying is true, then why would Forbes force this "minority" to disable their adblocker in the first place? My understanding is that once Apple

If what you are saying is true, then why would Forbes force this "minority" to disable their adblocker in the first place? My understanding is that once Apple allowed this capability on iOS, it became more prevalent among the non-technical crowd.

Someone 11y ago
The users with an easy to activate ad blocker recently bought a top of the market smartphone (or they have a relatively expensive subscription with a 'free' phone). That's a relatively small market segment, but the fraction of advertising revenues it brings in is quite a bit higher.
Grishnakh 11y ago
Probably because corporate executives are asshole control freaks, so even if it's only 23% (according to the other responder using Forbes' own quote), they get pissed off and want to "fix" that. Also, nearly a quarter of viewers using ad-blockers still amounts to a lot of "lost" ad revenue, even if it's still a minority. (Using scare-quotes since you're not losing something if you never had it, but corporate executives don't believe that; just ask the MPAA and RIAA.)
pixl97 11y ago
>then why would Forbes force this "minority" to disable their adblocker in the first place? A minority can represent a majority of your profit.
DrScump 11y ago
Those users who are savvy enough to use adblockers are part of the most-coveted demographics.