Think of the role that an "Advance Man" played for traveling circuses in days gone by...they were on the road keeping a couple of towns ahead of the circus' iti

Think of the role that an "Advance Man" played for traveling circuses in days gone by...they were on the road keeping a couple of towns ahead of the circus' itinerary and drummed up interest with posters, flyers, and sales puffing, so that the circus would be profitable once it arrived... Spending VC money on "advertising", or attempting to generate the same "buzz" for free on social media probably amounts to about the same thing... Is the "circus" (startup) being advertised to investors the "real deal"...ah, the risk of the bet...will it scale, or will it fail...? It seems that the savvy are becoming a bit wary of relying on the hype of an Advance Man (advertising)...when marketing is required to establish a product as opposed to the product establishing itself, through proven utility, the ground is certainly shaky...