There should be safeguards to prevent this from happening to avoid being sued. To what extent said safeguards are followed is a separate issue. Although, given

There should be safeguards to prevent this from happening to avoid being sued. To what extent said safeguards are followed is a separate issue. Although, given that Netflix has now launched all over the world, thus implying they've secured content deals for global distribution (which is one of the harder and more valuable competitive differentiators), they may be considering at some point to move to their own datacenters. I understood that once you get big enough, it's cheaper to roll your own bare metal infrastructure (whether you cloudify it or not) rather than rent.