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The emails were sent via Mailchimp, the open rate was gotten from Mailchimp's reports (analytics).
by userium 11y ago
The emails were sent via Mailchimp, the open rate was gotten from Mailchimp's reports (analytics).
- nezza-_- 11y agoYep indeed it's faulty: https://blog.mailchimp.com/how-gmails-image-caching-affects-open-tracking/ https://blog.mailchimp.com/how-gmails-image-caching-affects-...
- Namrog84 11y agoI wouldn't say its faulty. They clearly said unique open rate is even more accurate now. The only thing that suffered was seeing multiple opens from same user. Which I feel is far less interesting