Looking at Amazon the iPod is most expensive: iPod touch $269.99, Amazon Creative Zen X-Fi Touch 32GB $229.99, Zune $234.99 The difference for lower spec pl

Looking at Amazon the iPod is most expensive: iPod touch $269.99, Amazon Creative Zen X-Fi Touch 32GB $229.99, Zune $234.99 The difference for lower spec players is large with the iPod being twice the price of its direct competitors! iPod nano 8GB $133.99, Sony Walk 8GB $67.57, Creative Zen 9GB $87.68, Philips GoGear 8GB $69.88