Off-topic, but I love watching editors dance around how to report on Alphabet/Google. It would more correctly be the "2016 Alphabet Tracker", but I'm sure there

Off-topic, but I love watching editors dance around how to report on Alphabet/Google. It would more correctly be the "2016 Alphabet Tracker", but I'm sure there is much more click action on a headline that includes Google since most people wouldn't know what Alphabet is.