Apparently this is part of his image: http://www.fastcompany.com/3046877/who-the-is-this-guy-john-legeres-strategy-for-taking-new-customers-by-storm http://www

Apparently this is part of his image: http://www.fastcompany.com/3046877/who-the-is-this-guy-john-legeres-strategy-for-taking-new-customers-by-storm http://www.fastcompany.com/3046877/who-the-is-this-guy-john-... Be offensive, get millions of customers.