Could this be considered an example of Facebook commoditizing their complement? In other words, if Facebook can encourage cross-platform or multi-platform softw

Could this be considered an example of Facebook commoditizing their complement? In other words, if Facebook can encourage cross-platform or multi-platform software in general, does it make it harder for hardware companies to differentiate themselves with platform-specific features that compete with Facebook (e.g. iMessage or Xbox Live)? I suppose this would also go for Flux/React/GraphQL and, to a lesser extent, Open Compute.