Let's take Instagram as an example since it is a straightforward feed. If 1 person posts a picture every hour (oversharing), but everyone else posts 1/day, then

Let's take Instagram as an example since it is a straightforward feed. If 1 person posts a picture every hour (oversharing), but everyone else posts 1/day, then I have to actively scroll past all those pics from the 1 person just to see what else I (may have) missed from everyone else. In snapchat, I can quickly tap thru or totally ignore (never see, never spend a second messing with it) if I so choose. I want to see posts from everyone, but one person (or a handful of people) can seriously damage the experience on Instagram type feed based platforms. I suggest playing around with snapchat to understand why it's a fundamentally different approach to interacting. Follow some active users like DJ Khaled. Regarding how Snapchat handles a large number of followers, I don't really know how to address. I follow 50 people, maybe 10 post daily.