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It's not going to be that much of a battle. It will be more of a negotiation, as it was with the iPhone trademark. There will be a battle of sorts to determine
by hristov 17y ago
It's not going to be that much of a battle. It will be more of a negotiation, as it was with the iPhone trademark. There will be a battle of sorts to determine how much Apple has to pay, but eventually they will pay it and move on.
But it is surprising that even after the iPhone trademark fiasco they do not reserve their trademark names before the big announcements.
- robg 17y agoFrom what I've seen, they didn't pay anything for the iPhone name from Cisco. There was supposed to be a marketing alliance that never materialized. These kinds of naming conflicts have not stopped Apple before. In 2007, on the eve of the introduction of the iPhone, the technology giant Cisco Systems pointed out that it already sold an Internet handset called the iPhone. Steven P. Jobs, Apple’s chief executive, led the negotiation for the name, peppering Cisco executives with calls at all hours, and telling them he was prepared to claim that Cisco was underutilizing the trademark. Mr. Jobs finally persuaded Cisco to surrender the trademark with a vague promise to market their products jointly - a partnership that never materialized. http://www.nytimes.com/2010/01/29/technology/29name.html?hp http://www.nytimes.com/2010/01/29/technology/29name.html?hp Even then, the iPhone use was exactly what Apple wanted. Fujitsu's is much more peripheral.