John Legere is the CEO of a multinational telecommunications company. Of course he knows what the EFF is. At first, he was just trying to explain BingeOn to T-

John Legere is the CEO of a multinational telecommunications company. Of course he knows what the EFF is. At first, he was just trying to explain BingeOn to T-Mobile customers in a favorable way - "optimization for mobile devices to stretch the data available on your plan." And that's exactly what an informed consumer should expect him to say. You're not going to hear the words "reduced quality by default" or "sweetheart deals with content providers" come from the mouth of a man with fiduciary duty to T-Mobile. But trying to discredit the EFF will blow up in his face. If auto company execs feigned ignorance about Consumer Reports and Kelley Blue Book, we'd laugh at them. It's a transparent way to avoid answering the questions these consumer watchdog groups raise.