The CEO archetype is that of a a king, maybe even an emperor. It is an ego based role, not an intelligence/experience based role. It's about who you know and wh

The CEO archetype is that of a a king, maybe even an emperor. It is an ego based role, not an intelligence/experience based role. It's about who you know and who will do your bidding. Underlings do all the thinking and often time in response to dumb decisions by the CEO. That is the archetype. Many CEOs are not archetypal and lean toward being real leaders, but every now and then you will have a CEO who perfectly matches the archetype.