I don't believe that Snapchat offers content creation. Given that nothing actually persists, is it really content? I feel that it's content as much as small tal

I don't believe that Snapchat offers content creation. Given that nothing actually persists, is it really content? I feel that it's content as much as small talk with a coworker is content, it's more filler than anything actually substantial. Now if I was to have a discussion about some technical issue or whatever, that would be creating content, but Snapchat is hardly the ideal, or indeed a feasible platform for that.