To address some of your points: I think celeb culture's existence on Snapchat and other platforms doesn't have much to do with what I wrote about how Snapchat

To address some of your points: I think celeb culture's existence on Snapchat and other platforms doesn't have much to do with what I wrote about how Snapchat works. You get feedback in the form of private snaps and messages, not public #s of comments and likes. So, it isn't a public competition. This is true for celebs and for myself and for every day users. But it still feels nice to get positive feedback (like someone telling you offline "I like your snaps", or someone snapping you a response to your Story). Getting more friends on it increases private, positive feedback.