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Open Source Ad Stats - Stack Overflow
- patio11 17y agoThat is six flavors of brilliant. It StackOverflow demonstrate that ads may have an actual ROI despite being pitched at an audience of ad-blind cynical techies without having to expose data from advertisers (which they typically will not go for). Granted, people might click on OSS ads more than they'd click on genuine advertisements but, hey, overestimating effectiveness is not exactly a showstopper for the publisher.
- paraschopra 17y agoThere is a lot of interesting data to analyze. Like most of the ads have <1% CTR but two out of them have >1%: one contains a human face and the other contains a terminal. Rest contain some text/images over mostly white background.