Great article and the last mantra stood out: >Value, not prices. >Experiences, not products. >Outcomes, not processes. Would love to see the title changed to "

Great article and the last mantra stood out: >Value, not prices. >Experiences, not products. >Outcomes, not processes. Would love to see the title changed to "Being right(eous) won't pay your bills" - being right is important, letting everybody know it is a totally different thing :)