Another approach I saw a gym take recently was having a relatively high price but then you "earned" back a portion of the fee every month by meeting a certain a

Another approach I saw a gym take recently was having a relatively high price but then you "earned" back a portion of the fee every month by meeting a certain activity goal. It seems like it might be complicated to administer, but I think the psychology works well for an aspirational product because people will like the idea of making a commitment to a personal improvement but will probably over-estimate their future activity.