3 ms·
You might want to look at structuring your pricing in a similar manner to gym memberships given that the product has a similar usage pattern. There was an inter
by pzaich 11y ago
You might want to look at structuring your pricing in a similar manner to gym memberships given that the product has a similar usage pattern. There was an interesting Planet Money[1] podcast recently that noted that many gym memberships are structured to be yearly contracts ... because people like that idea of putting money down so that they feel committed. You might be able to tap into some of the same psychology.
1 http://www.npr.org/sections/money/2014/12/17/371463435/episode-590-the-planet-money-workout http://www.npr.org/sections/money/2014/12/17/371463435/episo...
- jalonso510 11y agoAnother approach I saw a gym take recently was having a relatively high price but then you "earned" back a portion of the fee every month by meeting a certain activity goal. It seems like it might be complicated to administer, but I think the psychology works well for an aspirational product because people will like the idea of making a commitment to a personal improvement but will probably over-estimate their future activity.