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Well, interested yes. It's not easy though. A large part of the market runs through recruiters. Winnings bids takes time particularly when your company is not y

Well, interested yes. It's not easy though. A large part of the market runs through recruiters. Winnings bids takes time particularly when your company is not yet established. Technology doesn't matter as much as marketing. How would this new consultancy differentiate itself from the myriads of others who also claim to offer good, quality software but don't (problem is most clients will only realize that after the fact ...)? That said, technology can be a differentiator if you're willing to take a risk. If you bet on being THE go-to expert for a new technology and that technology hits mainstream usage this can mean a huge opportunity.

tixocloud 11y ago
Agreed. My hypothesis is that the recruiters are the ones with the connections and have been doing a better job at marketing. We know that we're really strong technically so that's not a big issue. Where we'll have to focus more energy and attention is as you said, getting better at marketing. And yes, the bet is on being THE go-to expert. How will we showcase this to new clients? Product portfolio, demo trials of software, detailed explanations of our methodology in simple terms. All the marketing stuff that most other consultancies don't do at the moment.