Maybe. I'm not sure you can compare Snapchat to Toyota, though. Perhaps Snapchats strategy is the right one? I could imagine small groups of engineers working

Maybe. I'm not sure you can compare Snapchat to Toyota, though. Perhaps Snapchats strategy is the right one? I could imagine small groups of engineers working on small self-driven features being more effective then the "lets sit down and plan this out with gantt charts and focus groups" approach. Specifically for a company like snapchat serendipitous feature creation is valuable even when so much work is being "thrown away".