http://www.wsj.com/articles/going-once-going-twice-airlines-auction-seat-upgrades-1452105322 http://www.wsj.com/articles/going-once-going-twice-airlines-... "P

http://www.wsj.com/articles/going-once-going-twice-airlines-auction-seat-upgrades-1452105322 http://www.wsj.com/articles/going-once-going-twice-airlines-... "Passengers who bid see where they stand on a leaderboard, and just before boarding begins, the airline awards one upgrade to Main Cabin Select and one to first. The auction, with people bidding against each other in the gate area, can add some excitement—and some potential added frustration—to the boredom of waiting for a flight."