It is effective. I know of people that have changed their travel plans to avoid France, and apparently they weren't alone: http://www.dailymail.co.uk/news/arti

It is effective. I know of people that have changed their travel plans to avoid France, and apparently they weren't alone: http://www.dailymail.co.uk/news/article-3338173/Terror-attacks-Paris-means-visitor-numbers-Europe-tumble-France-lost-1-4bn-tourism-revenue.html http://www.dailymail.co.uk/news/article-3338173/Terror-attac... Terror attacks in Paris means visitor numbers across Europe tumble and France has already lost £1.4bn in tourism revenue