1. True. Being passionate about your startup is super-important, so if targeting business would kill it for you, then forget it. 2. I'm not so sure, because yo

1. True. Being passionate about your startup is super-important, so if targeting business would kill it for you, then forget it. 2. I'm not so sure, because your churn is 50% annually. This is going to severely limit your growth. I guess it depends how far you want to take the business. And I'm not sure you can fix the stickiness of your product, as you've said that people leave because they stop studying. 3. True. I guess you could always hire someone with the money from b2b income, so they focused on the business users and you just had fun working with personal users. 4. Sure. Good luck, and please make sure you post again so we can see how you progress! [edit: removed the numbers re: churn, as it was too difficult to give an accurate example!]