Total revenue from the users who are willing to pay this might still be higher than the amount of users he loses who are not willing to pay $25 a month. I'm no

Total revenue from the users who are willing to pay this might still be higher than the amount of users he loses who are not willing to pay $25 a month. I'm not saying $25/mo is a good price point, however, personal experience has taught me that (at least on products I've launched) increasing prices has always led to more revenue and profit.