I always grandfather users. And it's easy when raising prices. The old users get to keep the old cheaper price and are happy. I was referring to the difficulty

I always grandfather users. And it's easy when raising prices. The old users get to keep the old cheaper price and are happy. I was referring to the difficulty when I: 1. Raise prices too high 2. Conversion rate and revenue is harmed, so I then revert to the lower price 3. I now have a bunch of old users paying a higher price, and they might be annoyed when they see the price has gone down. At a minimum I'd need to alter their payment plans to give them the new cheaper price in future I guess it wouldn't be that difficult. Still, it wasn't long ago since the last price rise and for now I'd rather focus on growing and retaining the customer base.