I'm not sure if this is supposed to be sarcastic or what. He deliberately calls out false equivalences: "“This ‘balance routine’ has allowed the cigarette men

I'm not sure if this is supposed to be sarcastic or what. He deliberately calls out false equivalences: "“This ‘balance routine’ has allowed the cigarette men, or climate deniers today, to claim that there are two sides to every story, that ‘experts disagree’ – creating a false picture of the truth, hence ignorance.”"