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> I use split testing for some things but it feels wrong to do this for price You can do the A/B testing only on the pricing page. For ex, A would display $5 a

> I use split testing for some things but it feels wrong to do this for price You can do the A/B testing only on the pricing page. For ex, A would display $5 and B would display $10. When the user get to the checkout display always the lower price and tell the user he got a discount. You can measure the % that get to the checkout and the bounce rate at the checkout.

tempestn 11y ago
That's a simple but great idea! I've pondered the difficulty of A/B testing price before and had not come across it (or thought of it myself). Thanks.
- andrestc 11y ago
  Glad I could help, its not my idea tho... credits to: http://www.abtestingbook.com/ http://www.abtestingbook.com/