If you have the time, Hubspot offer a free "inbound marketing" certification course. It's about 4 hours worth of videos and might help you with your marketing p

If you have the time, Hubspot offer a free "inbound marketing" certification course. It's about 4 hours worth of videos and might help you with your marketing planning. It's totally non-product focused so you can apply the methods they teach with any technology (although theirs of course does it all very well). Good stuff with your software and I enjoyed reading your post. You need to increase your pricing though - and it seems to me you haven't fully figured out the true value of your product, so that you can "value price" it. Email me if you'd like help putting the value proposition together. (My contact details are in my HN profile). I'm by no means an expert in what you do but I've been in sales for 15 years... so can probably still help you a bit.