Consumer habits change. I'm sure some people who have driven all their life won't give up control voluntarily, but you know all those articles in The Atlantic,

Consumer habits change. I'm sure some people who have driven all their life won't give up control voluntarily, but you know all those articles in The Atlantic, etc. about "millennials" that don't care for cars and driving anymore? This could be the automobile industry's chance to recapture their interest (and money). OTOH incremental changes, some of which (like speed regulators) only add restrictions but don't save work for the driver, are not comparable to the concept of the car driving itself and the rider sitting back and relaxing. If there were a true self-driving car in the market (and the legal hurdles were cleared) I don't see how it wouldn't sell like hotcakes.