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> Evernote is doing badly because the product isn't that good Neither is Evernote's self-desicrption: Evernote transforms the way you work. We design products
by mojuba 11y ago
> Evernote is doing badly because the product isn't that good
Neither is Evernote's self-desicrption:
Evernote transforms the way you work. We design products that fuel inspiration for your projects, from start to finish.
or another one:
For everything you’ll do, Evernote is the workspace to get it done.
I think Evernote and many similar companies could start by cutting their marketing BS and moving down to software BS. Too often the two go together hand in hand.
- gotofritz 11y agoApple is brimming with marketing BS and they seem to be doing ok. Every company of that size has a marketing department. The type of language they use doesn't really change the nature of the product.
- mojuba 11y agoI disagree, I always liked Apple's product descriptions. Nowhere near the nonsensical "everything you ever needed" that Evernote uses to market a TODO app. Now compare that to the paragraph below the iPhone 6S image here [1] (The moment you use iPhone 6s...) [1] http://www.apple.com/iphone-6s/ http://www.apple.com/iphone-6s/