I think this article is overreaching trying to draw a general lesson from evernote, Google, apple, etc. Google and Apple are much different cases than evernote.

I think this article is overreaching trying to draw a general lesson from evernote, Google, apple, etc. Google and Apple are much different cases than evernote. Theres no reason to talk about them in the context of Evernote's problems except that everyone knows them and the author thinks he understands how they work well enough to make a comparison.