I think this is off-base though. The core of Evernote is to act as your brain's extended memory. Notes, tags, and while it's a new feature, I'd also say remin

I think this is off-base though. The core of Evernote is to act as your brain's extended memory. Notes, tags, and while it's a new feature, I'd also say reminders. Roughly everyone uses that, and it's far more than 5% of the feature set. Maybe 50%. Then there are a number of other features that are probably useful to many people, like web clipping, and storing (and perhaps annotating) attachments such as PDFs. Maybe even shared notebooks. Then, there are a bunch of features which I expect are each used by a tiny subset of users, but perhaps a larger chunk of users who would be likely to attend an Evernote conference. Things like work chat, food, hello, penultimate, scannable. I'm not saying any of these things is worthless, but they are each useful to only a small subset of users. For some incomprehensible reason, all the focus seemed to be on these types of features for quite some time. Hopefully that is now changing.