This issue is not about having a particular choice or not having anything. Accepting this paves the way for facebook to control the internet that a majority of

This issue is not about having a particular choice or not having anything. Accepting this paves the way for facebook to control the internet that a majority of people are seeing for the first time. Also, it is not really a land-grab as the title says, it is grabbing an untapped market with millions of new users. Facebook most likely wants to mine data from a new potential market.