Good question, I love both of this tools, while IFTTT is more about automation, on Hooks we are focusing on notifications only. Our value is the content, it's v

Good question, I love both of this tools, while IFTTT is more about automation, on Hooks we are focusing on notifications only. Our value is the content, it's very easy to create alerts about many things with just one click. Actually we are working on adding Hooks as an IFTTT channel later this month as a trigger so anyone can build their own receipts.