That's usually because some local player bought the (online) distribution rights for your country for content from major studios before Netflix moved in. Where

That's usually because some local player bought the (online) distribution rights for your country for content from major studios before Netflix moved in. Where I live, Netflix has some children's shows and some local stuff. If I want the same choice as Netflix in the US, I'd have to get subscriptions to half a dozen local online video stores. I expect most of those to go out of business in the next few years, and things to consolidate to just one or two players, one of them being Netflix.