>> filming technology is already commoditized at the entry level But Indie music is better in the personal preference category and usually no worse in producti

>> filming technology is already commoditized at the entry level But Indie music is better in the personal preference category and usually no worse in production values. And on the other hand what we see in regular tv: we see increasing abundance of content , and most people flocking more and more to the highly rated content which usually has high production values and often some measure of high brand. That's probably because they don't want to risk an hour of their time. On the other hand , listening to a new song ? who cares if it's bad - it's only a minute to switch to something else , and it's a social custom too.