Music is something a ton of people passively listen to. It's background noise, and for the passive (and primary) music audience, familiar is good. When people

Music is something a ton of people passively listen to. It's background noise, and for the passive (and primary) music audience, familiar is good. When people go out of their way to download or stream a show, it's not usually background. Providers know that, that's why they insist on shoving 20 minutes of commercials in front of you for a 40 minute show. You're captive. I truly believe there are a lot of people out there like me, who are willing to pay existing cable prices for completely on-demand content. They just don't know it/think about it because they aren't navel-gazers like we are.