4 ms·
Most of the cost of blockbusters is marketing. > Hollywood continues to wrestle with rising marketing costs, particularly overseas, which can make up 70 percen
by petke 11y ago
Most of the cost of blockbusters is marketing.
> Hollywood continues to wrestle with rising marketing costs, particularly overseas, which can make up 70 percent of a film's gross.
http://www.hollywoodreporter.com/news/200-million-rising-hollywood-struggles-721818 http://www.hollywoodreporter.com/news/200-million-rising-hol...
- gknoy 11y agoI would not be surprised if they did that to move money into the "costs" column for the movie, while still funneling value into advertising companies owned by the parent.