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[sigh] Here’s WSJ from January 2013: Apple Inc. has cut its orders for components for the iPhone 5 due to weaker-than-expected demand, people familiar with th
by billyhoffman 11y ago
[sigh]
Here’s WSJ from January 2013:
Apple Inc. has cut its orders for components for the iPhone 5 due to weaker-than-expected demand, people familiar with the situation said Monday. Apple’s orders for iPhone 5 screens for the January-March quarter, for example, have dropped to roughly half of what the company had previously planned to order, two of the people said.
http://www.wsj.com/article_email/SB10001424127887323596204578240440691304344-lMyQjAxMTAzMDEwMzExNDMyWj.html http://www.wsj.com/article_email/SB1000142412788732359620457...
So WSJ says 50% drop in orders for the January-March quarter. Yet when you look at Apple's actual results for that January to March quarter iPhone experienced a YoY increase.
http://www.apple.com/pr/library/2013/04/23Apple-Reports-Second-Quarter-Results.html http://www.apple.com/pr/library/2013/04/23Apple-Reports-Seco...
Fool me once WSJ...
Journalists should be very careful when quoting component manufacturers. Apple often buys all the components a manufacturer can make (and then buys them a factory to make more, and then buys all the machines in the world that can be used to make the parts, etc). Apple quite literally can make or break a component manufacturer (GT Advanced comes to mind...), so manufacturers willing to talk to the press usually have an angle or axe to grind.
- baldfat 11y ago> Fool me once WSJ... YoY INCREASE does not mean Apple hit their expected target goal. Apple expected to sell MORE phones then it did. It still sold more then the year before but they sold less then expected.
- zepto 11y agoActually no. Apple did hit their stated target - since they hit their earnings target which is the only target they have stated. The only 'expectations' in these stories are completely fictitious and are made up by people outside Apple.