So, if the market shows that UI is what causes Amazon dearly, and that the market prefers a magic like messaging interface, how long will it take for Amazon to

So, if the market shows that UI is what causes Amazon dearly, and that the market prefers a magic like messaging interface, how long will it take for Amazon to offer a magic like service at a price point that is affordable to everyone. Compare that with the time and effort required for Magic to become a retailer with Amazon's efficiency. I'll bet on the former.