This strikes me as a pretty serious failure on the part of Facebook, Twitter and their ilk. I'm not sure what the solution might be, but I would prefer to read

This strikes me as a pretty serious failure on the part of Facebook, Twitter and their ilk. I'm not sure what the solution might be, but I would prefer to read the posts of the actual author or personality, rather than a stream of PR posts. Neal Stephenson is not the first and surely won't be the last person who's account will now be ghostwritten (by publishers, agents, trusted people, etc.) I understand why he's managing it this way and I might do the same if I were in his position. My hope is that Facebook, etc. start to realize that their current approach isn't the best fit for everyone.