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I don't entirely disagree with you. I'm not quick to reach for Buckley's (which is of course the point of the marketing), but my suspicion is that a lot of peop

I don't entirely disagree with you. I'm not quick to reach for Buckley's (which is of course the point of the marketing), but my suspicion is that a lot of people do. Additionally, many people talk about them, which is a harder thing to achieve than most believe. The thing that I think we have to take away from Buckley's marketing is that without that approach, they'd have a bad tasting cough medicine. Admitting that it tastes bad, on the other hand, leads us to ask, "how good does it have to be, in order for them to admit that?" On the other hand, there are dozens of other brands of cough medicine out there, and I'm hard pressed to remember the names (or stories behind) any of them.

electromagnetic 17y ago
I always reach for Buckley's, out of all the cough medicines I've ever had to use it genuinely works the best. However, I hate black liquorice, but will readily take a shot of sambuca or ouzo, so perhaps I'm not the best person to say I don't mind the bad taste. Moving from the UK to NA has taught me one thing, everyone appears to want an incentive to take medicine here. It's bizarre. Anyone with any minor upset is encouraged to down a pill that tastes like cherry or some other asinine flavour. I understand why childrens medication is flavoured, but adult medication, really? Honestly people need to grow up. Buckley's has something going for it, you're disincentivized to take it so you're actually going to allow your body to do the job it's supposed to. When I grew up, the most flavorful 'medicine' I remember was Flintstone vitamins. I believe I got lucky at ~13 when kids cough syrup started getting popular, which incidentally had reduced paracetamol levels (acetaminophen) for children, unlike the flavoured medicines marketed in NA.
huhtenberg 17y ago
> there are dozens of other brands of cough medicine out there, and I'm hard pressed to remember the names (or stories behind) any of them. There's no need to remember that, they are all made from the same ingredients. Just pick the first cocktail that matches your symptoms, and that's it.
- karjaluoto 17y ago
  That's how we should make our choices, but (sadly) most of us aren't that clear headed when we buy. The purchases we make are informed by how certain brands resonate with us. You could argue me this point, but I'd only ask when you last ordered a cola that wasn't a Pepsi or a Coke. The fact is, brands are powerful.

electromagnetic 17y ago

I always reach for Buckley's, out of all the cough medicines I've ever had to use it genuinely works the best. However, I hate black liquorice, but will readily take a shot of sambuca or ouzo, so perhaps I'm not the best person to say I don't mind the bad taste. Moving from the UK to NA has taught me one thing, everyone appears to want an incentive to take medicine here. It's bizarre. Anyone with any minor upset is encouraged to down a pill that tastes like cherry or some other asinine flavour. I understand why childrens medication is flavoured, but adult medication, really? Honestly people need to grow up. Buckley's has something going for it, you're disincentivized to take it so you're actually going to allow your body to do the job it's supposed to. When I grew up, the most flavorful 'medicine' I remember was Flintstone vitamins. I believe I got lucky at ~13 when kids cough syrup started getting popular, which incidentally had reduced paracetamol levels (acetaminophen) for children, unlike the flavoured medicines marketed in NA.

huhtenberg 17y ago

> there are dozens of other brands of cough medicine out there, and I'm hard pressed to remember the names (or stories behind) any of them. There's no need to remember that, they are all made from the same ingredients. Just pick the first cocktail that matches your symptoms, and that's it.

karjaluoto 17y ago
That's how we should make our choices, but (sadly) most of us aren't that clear headed when we buy. The purchases we make are informed by how certain brands resonate with us. You could argue me this point, but I'd only ask when you last ordered a cola that wasn't a Pepsi or a Coke. The fact is, brands are powerful.