I think that knowing them personally makes a big difference on your decision to use their service, regardless of if you are an investor or not. People tend to

I think that knowing them personally makes a big difference on your decision to use their service, regardless of if you are an investor or not. People tend to give their business to people they trust (or to people recommended by people they trust). Just like I think I'd be wary to contract a faceless lawyer to handle my next divorce, I think I'd be wary to contract a faceless personal assistant to handle any important aspects of my personal or business life unless I'm really desperate. So if my rationale were applicable to many others, Magic+ main challenge would be solving how they can overcome the trust roadblock.